A voken, or “virtual token” is a Top-Layer Animation advertisement that appears and covers over content on a website. Not necessarily user-initiated, these ads, while able to seize the visitor’s attention, can be quite annoying. Advertisers and clients have raved about their effectiveness on a click-through basis, but that’s likely because they were tracking the “Close” button as a click, and thinking that accidental clicks on the ad count as being effective.
Skinning a website can have similar attention-grabbing effect without being near as annoying.
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