Comments on: Everybody needs an elephant http://ingenioustries.com/blog/2009/04/everybody-needs-an-elephant/ Joel Kelly's Blog Thu, 02 Feb 2012 12:57:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Joel Kelly http://ingenioustries.com/blog/2009/04/everybody-needs-an-elephant/comment-page-1/#comment-230 Joel Kelly Mon, 27 Apr 2009 14:45:00 +0000 http://ingenioustries.com/blog/?p=177#comment-230 Good point, Kimberly.<br /><br />I'd suggest that not everyone (very few, in fact) are looking for companies to give them things to talk about. But I believe it's most people who like having something new to say. The point is that if a company can be the one doing it, then they should at least be trying.<br /><br />Not everyone's looking for a branded elephant, but most people will take one if it's offered, you know?<br /><br />Awesome video, by the way!! Good point, Kimberly.

I’d suggest that not everyone (very few, in fact) are looking for companies to give them things to talk about. But I believe it’s most people who like having something new to say. The point is that if a company can be the one doing it, then they should at least be trying.

Not everyone’s looking for a branded elephant, but most people will take one if it’s offered, you know?

Awesome video, by the way!!

]]> By: Kimberly http://ingenioustries.com/blog/2009/04/everybody-needs-an-elephant/comment-page-1/#comment-228 Kimberly Mon, 27 Apr 2009 14:13:00 +0000 http://ingenioustries.com/blog/?p=177#comment-228 When I read the title of the post the first thing that came to mind was this video: http://www.youtube.com/watch?v=I0f4CHJQOl4 which made me kind of weepy. Instead you made me think. Do you think it's a certain type of consumer that looks for the extra bits of knowledge? I know it sounds crazy but I think there are some people out there who are perfectly content without elephants. Maybe those are the same people who think boobs sell though. What do you think? When I read the title of the post the first thing that came to mind was this video: http://www.youtube.com/watch?v=I0f4CHJQOl4 which made me kind of weepy. Instead you made me think. Do you think it’s a certain type of consumer that looks for the extra bits of knowledge? I know it sounds crazy but I think there are some people out there who are perfectly content without elephants. Maybe those are the same people who think boobs sell though. What do you think?

]]> By: Joel Kelly http://ingenioustries.com/blog/2009/04/everybody-needs-an-elephant/comment-page-1/#comment-229 Joel Kelly Mon, 27 Apr 2009 14:13:00 +0000 http://ingenioustries.com/blog/?p=177#comment-229 Yeah man, exactly.<br /><br />It makes so much sense for radio, talk shows, etc etc, but so many advertisers don't seem to get that they need to do the same thing...<br /><br />Glad you liked the post! Yeah man, exactly.

It makes so much sense for radio, talk shows, etc etc, but so many advertisers don’t seem to get that they need to do the same thing…

Glad you liked the post!

]]> By: Darrin Searancke http://ingenioustries.com/blog/2009/04/everybody-needs-an-elephant/comment-page-1/#comment-227 Darrin Searancke Mon, 27 Apr 2009 13:59:00 +0000 http://ingenioustries.com/blog/?p=177#comment-227 Yeh, all good points Joel. Back in my radio days we would call that "water cooler talk" or sometimes "elevator talk"- although we didn't have very long elevator rides in my city! The idea was that if you could provide some on-air trivia/joke/prize (or promotion) that people would share with co-workers/friends/strangers - the desired effect was that it helped develop your personal "on-air" brand/career & promote the station. It all comes back to providing some form of added benefit and getting people to share information - preferably about your product/service! As you say, on-line this can be something as simple as blog/packaging information (how to use your product/service effectively) or an actual physical benefit (prize/voucher, etc.) Now, did you say HomeDepot has a sale on Straw this month? Yeh, all good points Joel. Back in my radio days we would call that "water cooler talk" or sometimes "elevator talk"- although we didn't have very long elevator rides in my city! The idea was that if you could provide some on-air trivia/joke/prize (or promotion) that people would share with co-workers/friends/strangers – the desired effect was that it helped develop your personal "on-air" brand/career & promote the station. It all comes back to providing some form of added benefit and getting people to share information – preferably about your product/service! As you say, on-line this can be something as simple as blog/packaging information (how to use your product/service effectively) or an actual physical benefit (prize/voucher, etc.) Now, did you say HomeDepot has a sale on Straw this month?

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