With special guest Ben Boudreau.
Transcript:
Sings: Video Monday, video Monday, it’s a Monday so here’s a video!
So today on Video Monday I thought I’d have Ben Boudreau, who’s a social media PR guy at another agency in Halifax kind of sit in while we talk about, actually just kind of build upon my last post where I wrote about how artists might need to figure out, okay, your piece of art that you want people to buy from you, to give you money for has all these deep meanings and so much context for you, and you expect in some cases expect people to either buy it and appreciate it for the same reasons you do.
But I suggest in my post that maybe that’s a lot like you have a child who you have all these reasons, all this history, all this context for why you love that child, but if you’re writing them a resume for them to get a job sometimes you need to either just distill a lot of that context, or even you know, dismiss some of it, just to figure out why anyone else should care. And you know if you’re an artist some of your work you’re going to have to think the same way.
These are all the reasons why I love this piece, this is the journey that went into creating it, but why should someone give me money for it? Is there part of that story that someone else can get an attachment to and get some meaning from that I can impart to them? Some context I can build upon to kind of help the story? Or is some of that just not going to resonate to other people? Do I just need to distill or dismiss some of that and figure out what the content is going to be that’s going to make someone want to purchase this art.
So you know, I guess that’s really the whole point that I’m trying to get across is really figure out what the art is going to say about the person who buys it, what’s going to really connect to them, and focus a little bit on that in your blog and in your story. So that’s pretty much it Ben, did you have any points there?












{ 4 comments… read them below or add one }
Ben really summed that up nicely, you should have him back soon!
Big Corps. need to heed the same advice… but often don't.
Don't worry, there's a 5.5 minute conversation I'm editing for next week :)
Definitely advice big companies should be heeding too.
I'm a genius.
Ben: Clearly.