Comments on: Video Monday 9: First Steps to Marketing

By: Joel Kelly

Joel Kelly — Mon, 24 Aug 2009 17:10:09 +0000

WordsWorth: Glad you liked!

Bruce: Thanks!

By: @brucefraser

@brucefraser — Mon, 24 Aug 2009 16:30:34 +0000

Great points Joel!

By: WordsWorth

WordsWorth — Mon, 24 Aug 2009 15:52:19 +0000

As always, a cogent reminder that you are actually speaking to an audience, to define that audience and speak directly to it. Looking forward to more.

By: Joel Kelly

Joel Kelly — Mon, 24 Aug 2009 13:19:31 +0000

Webconomist: Thank you!

By: Webconomist

Webconomist — Mon, 24 Aug 2009 13:10:21 +0000

Great points Joel. There are many small biz/artists that could find these points useful.

By: Joel Kelly

Joel Kelly — Mon, 24 Aug 2009 12:15:30 +0000

Excellent points, Ben! Shouldn't forget about the people out there who can help spread the word.

Glad you're liking the videos!

By: Ben

Ben — Mon, 24 Aug 2009 12:12:25 +0000

Great points! In order to feel like I'm doing my PR degree justice, I'd just suggest taking potential ambassadors into consideration when you start identifying your key markets.

Yes - absolutely right: you want to target the people who will inevitably affect your bottom line and create a return on investment, but in a social media space I'd argue that there's also a huge amount of value in getting through to people who can be outlets for you as an artist or brand.

Much like what you mentioned in terms of offices hanging your artwork, think of the bloggers, tweeters, or prolific life sharers who are able to amplify your message through their channels to help you reach a hold new audience.

Love the direct value you're offering folks with this series.