Comments on: Video Monday 11: SM/PR for promotion http://ingenioustries.com/blog/2009/09/video-monday-11-smpr-for-promotion/ Joel Kelly's Blog Sun, 11 Jul 2010 03:56:37 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Joel http://ingenioustries.com/blog/2009/09/video-monday-11-smpr-for-promotion/comment-page-1/#comment-963 Joel Wed, 09 Sep 2009 12:27:26 +0000 http://ingenioustries.com/blog/?p=212#comment-963 Thanks so much, Heather! You're absolutely right, these points definitely carry over to almost any business, no matter its size. I hadn't really considered that we kind of assumed a built-in audience in this video. I'll definitely address the building of that audience in an upcoming post. Thanks for pointing it out! Thanks so much, Heather! You’re absolutely right, these points definitely carry over to almost any business, no matter its size.

I hadn’t really considered that we kind of assumed a built-in audience in this video. I’ll definitely address the building of that audience in an upcoming post. Thanks for pointing it out!

]]> By: Heather Spencer http://ingenioustries.com/blog/2009/09/video-monday-11-smpr-for-promotion/comment-page-1/#comment-962 Heather Spencer Wed, 09 Sep 2009 12:24:38 +0000 http://ingenioustries.com/blog/?p=212#comment-962 Great post, Joel and Ben. At the end of the day it's all about authenticity, and about sharing your news in a way that doesn't come off as fake, phony, or presumptuous. There are always going to be people with the "yeah, so what?" response to your promotion but building and sustaining meaningful relationships is the key to leveraging them down the road. This philosophy, while great for small/medium businesses, like the artists you're describing, is universal. Think CRM programs for major brands: unless you build that trust by keeping your message delivery in a clear and consistent brand voice and providing value-add, you will inevitably get the dreaded "so what?" that I mentioned above. If you keep all communication consistent, chances are when you need that community's opinion (for crowdsourcing or the like) they will be there for you. You talked a fair bit about the right ways to engage your network - the only comment I would have was that you didn't talk much to the folks who don't have a good network to begin with. Perhaps down the road, some tips for those who need a kick in the ass to get out there and network. All the best - great post. Keep 'em coming. And keep singing. -H ps: Like the clean blog design a lot. Great post, Joel and Ben. At the end of the day it’s all about authenticity, and about sharing your news in a way that doesn’t come off as fake, phony, or presumptuous. There are always going to be people with the “yeah, so what?” response to your promotion but building and sustaining meaningful relationships is the key to leveraging them down the road.

This philosophy, while great for small/medium businesses, like the artists you’re describing, is universal. Think CRM programs for major brands: unless you build that trust by keeping your message delivery in a clear and consistent brand voice and providing value-add, you will inevitably get the dreaded “so what?” that I mentioned above. If you keep all communication consistent, chances are when you need that community’s opinion (for crowdsourcing or the like) they will be there for you.

You talked a fair bit about the right ways to engage your network – the only comment I would have was that you didn’t talk much to the folks who don’t have a good network to begin with. Perhaps down the road, some tips for those who need a kick in the ass to get out there and network.

All the best – great post. Keep ‘em coming. And keep singing.

-H

ps: Like the clean blog design a lot.

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