Comments on: Video Monday 15: SM IRL

By: Joel

Joel — Wed, 14 Oct 2009 12:55:20 +0000

Well, for Peggy’s Cove Area we’ve had several popular, Halifax-based blogs speak very highly about their time in the Peggy’s Cove Area, as well as significant Twitter conversation and an increase in Facebook fans (which will be helpful in future promotions). The goal for the campaign, which includes several print/poster/guerrilla tactics, is to see an increase in fringe season visitations. Only time will tell if we do.

For Going to the Max, we had hundreds of people show up at each event, and everyone had a terrific time, all while hearing about Lotto Max. Again, time will tell if ticket sales increase. In this case, the actual social media promotion didn’t play as large a part as the more traditional elements, potentially, but the chatter online and the connections we’ve made through Facebook and on the website will help sustain the momentum of the campaign better than any traditional medium could.

Not moving the goalpost here, the goal really should be ‘did people buy more of our stuff?’ But we just don’t know yet.

By: Joel

Joel — Wed, 14 Oct 2009 12:41:47 +0000

Hi Stacey,
So glad you liked the video! It’s very satisfying to see people actually come out and interact in person, or at least off of a social network, isn’t it?

By: David Carroll

David Carroll — Wed, 14 Oct 2009 02:09:52 +0000

Well said Joel.

In this post you mention several things you have tried or are planning to try to get people out for “real world” events.

Could you expand on how has it worked for you? Do you try to track how social media directly contributed to the success of an public event after the fact? If so, do you have any thoughts on how to determine if folks are attending due to your SM efforts or for other more traditional reasons?

By: Stacey

Stacey — Wed, 14 Oct 2009 01:48:24 +0000

Hey, great video, and I couldn’t agree with you more. That is exactly the approach I am taking. Getting folks off twitter and out to our events, to experience us in the community, and to build memories together.

Thanks for saying it so succinctly.

Cheers!

Stacey (@theStacey) in Ottawa

By: Joel

Joel — Tue, 13 Oct 2009 15:35:10 +0000

Glad you liked it. Thanks for the comment!

By: Gifted Typist

Gifted Typist — Tue, 13 Oct 2009 15:28:53 +0000

Yes, Putting the”social” in the social media model.
Simple but powerful.
thnx for sharing

By: Joel

Joel — Tue, 13 Oct 2009 14:08:53 +0000

Exactly right, Jeff.

Completely forgot to link up your post about this! Yours was great.

By: jeff white

jeff white — Tue, 13 Oct 2009 13:47:49 +0000

Couldn't agree more. I talked about this a bit in my post Social Media is about the real life connections you make. As social creatures, even though we spend a great deal of time living in Facebook, Twitter and our blogs, it's so much more powerful when it's a real life experience. Having experienced the cool vibe at the Going To The Max event, I have to say this really just reinforces what that's all about. Then, by providing social media tools following the event, the campaign comes full circle. It's pretty awesome to be involved.

By: Joel

Joel — Mon, 12 Oct 2009 19:35:04 +0000

Very true. Challenging, but very satisfying when you nail it

Excellent to hear!

By: anne

anne — Mon, 12 Oct 2009 17:57:28 +0000

Couldn’t agree more Joel. Very challenging to do tho’ to find those experiences surrounding a product that people will enjoy sharing.
P.S. I am looking out at lots of small boats (most likely kayaks – hard to tell from my location) on St Margaret’s Bay today.