From the category archives:
Hits are requests for files from a server. When you visit a web page, your browser has to request all the files that make up that page to be delivered to you. Hits do not measure how many times the site was visited, nor how many visitors the site has. They don’t even measure how [...]
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When you skin (or add “wallpaper”) to a website, you typically fill the remnant space on either side of the page content with your branding creative. As well, the wallpaper may show in the “whitespace” within the content. Skinning allows all of the content of a site to remain unobstructed, while allowing for interesting, attention-grabbing [...]
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% Comp UV: (Or, Percent Composition of Unique Visitors) The percentage of a site’s visitors that are in your target demo.
This is why reach ain’t everything. If you have a small demo especially, you might not want to blow a ton of money on big sites with huge reach to hit them. If you try [...]
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Reach: The percentage of your target demo that visit the website you’re advertising on.
If you’re looking to hit as many people in your demo as possible by buying on as few sites as possible, reach is your metric of choice. If your target is pretty broad, you’re going to be looking at buying on the [...]
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