From the category archives:

Marketing Art

I talk about how and why I now have transcriptions under many of my video posts.

Transcription Services.

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My first Thursday Video! Hope you like it.
A few things you might want to have on your to-do list if you want to market your art:

Related:
Video Monday 14: Press Releases and Blog Strategies

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This post came out of my discussions with Kathryn about her artist clients’ needs for social media promotion. I talk about a few key things artists and small businesses should have at the ready: Press releases and blogging guidelines and content plans. Well written releases are a crucial part of getting word of mouth attention, [...]

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What does your work *say*?

by Joel on 2009/08/28 · 11 comments

What does your art say about the people who buy it?
If you want people to buy your art and hang it in their apartments, houses, office reception areas, corner offices, and so on, you should be able to explain what owning that piece of art says about the person who bought it.
If someone has a [...]

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I walk through a few of the first steps to making a marketing plan.
Read more about Social Objects or “Social Markers.”
More about a “Purpose-Idea.”

Transcript:
Sings: Video Monday, video Monday, it’s a Monday so here’s a video!
So today I thought I would briefly talk about obviously what I’ve been talking about most of the time these days [...]

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View it!

Transcript:
Sings: Video Monday, video Monday, it’s a Monday so here’s a video!
So today I thought I’d do just a very quick post about having something to sell. So we’ve talked about, and specifically about artists again, we’ve talked about having a story that people can really buy into. Something they can keep coming back [...]

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Behold!

Transcript:
Sings: Video Monday, video Monday, it’s a Monday so here’s a video!
So I know I’ve been talking a lot about the story, content, offer blog format but this whole kind of idea and formula fascinates me, so I’m probably going to talk about it a lot. I tend to talk possibly too much about the [...]

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The keys to a storytelling blog

by Joel on 2009/07/02 · 24 comments

To get people to care about your blog they have to not care at all about your “blog.” And they shouldn’t. Just words on a page, after all. They need to care about things much more interesting than that.
Those things are:
The story. The content. The offer.
I’m going to run through what each of these pieces [...]

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The best blogs tell stories

by Joel on 2009/06/25 · 15 comments

So I’m helping a friend get a little more social with the marketing of his art. And some of the advice I’ve been giving him is that the best blogs tell stories.
They give you something to follow and care about, not just something to return to. The best blogs aren’t easily replaced by another blog [...]

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